Google Analytics Events

Every website on SCRUMPY has a Google Analytics account set up from the day it goes live so we can accurately track traffic to the site.

There are significant events that occur throughout a guest's journey when booking a stay and we have created these to track as Events within Analytics.

To view these events within your Google Analytics account go to: Behaviour > Events within the main left hand menu.

Here is a list of the events that we currently track through SCRUMPY websites:

Events

• Opened Booking Form
• Adjusted Configuration
• Made Payment
• Opened Offer
• Made Booking
• Printed Sheet
• Confirmed Offer
• Adjusted Guests
• Viewed Terms
• Browsed Chargeable Extras
• Viewed Chargeable Extras
• Agreed To Terms
• Viewed Alternative Directions
• Offer Expired

For more information on how Analytics Events work go to: https://support.google.com/analytics/answer/1033068

If you would like access to the Google Analytics account for your SCRUMPY website then please get in touch via help@scrumpy.co.uk and we will add you as a user.